Bilingualism and books go hand in hand. Reading out loud to my son was partly how we taught our kids to speak English and I guess that's also how the older one learned how to read.
When I was eighteen years old and studying marketing in my first year of university I undertook a research project. The title was something like "The effect of television on the commercialisation of children". I don't remember how I happened upon this topic but this assignment changed the way I viewed life or at least parenting.